Going to the dream
In early March, three representatives of our brand came to Paris to show themselves and others to see. How did we decide on this step and what did we face?
At the weekly meeting, immediately after the New Year holidays, the command mind decided to expand the zone of influence on other countries. Major cities in Russia and the CIS have already met us quite well, but Europe clearly missed a happy ticket.
How do we dare?
When there is a clear goal, the whirlpool of events arises by itself, and not to reach it is a crime. So, we found the coolest exhibition, ways to get to it, thought out the question with communication in a French language unfamiliar to us. We collected a collection of the best models and shades specifically for this event. Prepared a presentation and explanatory materials, favorite cards, prices. Carefully all this was brought, at the price of a handle of a large yellow suitcase broken from the weight of the load. Overcome obstacles on the limitations of the exhibited samples: the place for the collection turned out to be much smaller than we had planned, so some models interchanged from time to time. And everything turned out!
В двух шагах
от поднебесной мировой моды
Выставка называется Paris Sur Mode и находится в огромном временном павильоне прямо на площади Конкорде, на входе в сад Тюильри. Именно в том районе, где в это же время проходят крутейшие модные показы. Счастье ежедневно видеть такие культовые места! В нашем павильоне было 80 корнеров с дизайнерами одежды и аксессуаров со всего мира, не только из Европы. И всего два соотечественника, представляете?
Most memorable
These 4 days are remembered for friendliness. Everywhere. Every day new people got acquainted with us, exchanged contacts, said compliments. Wherever we were - in the neighboring pavilions, at the opening party, in a cafe, just in the city - everywhere we were waited for inspiration and a charge of cool mood. This city fell in love with itself, and gave memories for life.
Что теперь?
О конкретных итогах говорить рано, предложения реализации еще в процессе обсуждения. Но точно можно сказать, что опыт мы получили несравнимый. А главное – получили его лично. Когда-нибудь будем вспоминать эту поездку как первый шаг к покорению новых горизонтов. Хотя, чего юлить, мы каждый день понемногу это делаем. Идем к своей мечте. И вы не отставайте!
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